Let be honest, pens are one the most effective promotional items on the market today. On average a pen has eight to ten owners in its life. To put it into perspective, if you have 1000 pens and you give out all of them at a trade show, then your information will have reached 10,000 people by the time all of those pens come to the end of their lifespan. Pens are also cost effective when you look at how much is typically spent on promotional advertising. So not only will you be reaching a wide range of people but you’ll also be saving money while offering consumers something useful. Pens are popular for a reason!